Monday, 26 September 2011

Music Video Analysis 3 - Iron and Wine

1 comment:

  1. Please embed rather than provide a link to selected music videos. Make it clear from the outset the name of the artist and track. Try where possible to make the presentation of your slides as attractive as possible. Consider careful the layout, font size and style. Remember, you will be judged on the quality of your ICT skills and presentation. Is the band/ artist called Iron and Wine? Please label all images.
    Rather than make the sweeping claim about the seriousness of folk music in comparison to others, use found secondary evidence to help characterise the genre of folk music. Do you know how popular the genre of folks is? What is the market value, popularity of the band you are studying? i.e. what are it's sell figures like. What is audience breakdown for this genre of music and more importantly for this band. How has this band be described and why do their target audiences find them and possibly the genre of folk appealing. Look again at Sean Beam quote, what does it reveal about how he/ is marketed.
    Slide 3 - well executed analysis. You have done well to consider actor movements/gestures, use of costume and how the video changes to appeal and please the target audience. From what you know about the target audience, why might audiences of folks take pleasure from viewing this video?
    Where possible provide actual quotes of lyrics to help support some of you observations and ideas. Go back to Goodwin theory, what varying relationships are identified and which one does yours fall into?
    Although your very successful in parts, please remember to offer the examiner why you believe aspects of the video you have chosen is likely to strike a chord with the audience.
    Also remember to return to the discussion of how the artist is being sold to it's target audience.
    Disappointing application of Goodwin's theory. Please look at the slides again to be clear of the varying aspects of music videos which must be studied. The use of any other video other than that similar to the same genre as yours must be clearly explained.

    Level 2

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